Abstract: According to embodiments described in the specification, a server receives a request for content based on a user profile associated with a first user-controlled electronic device, a set of context plugins, and one or more contextual data parameters, generates a first stream and a second stream of icons associated with content types corresponding to a first dimension and a second dimension, determines a relevancy score for the content types, orders the content types in the first stream and in the second stream according to the relevancy score, populates the first stream at a first location on a display of the first user-controlled electronic device and the second stream at a second location on the display, provides a notification of the populating steps, and enables an electronic device to access the first stream and the second stream.