Abstract: A stake pocket anchor adapted to fill an upper area of a stake pocket hole conventionally found on pickup truck utility beds passing through horizontal portions of the pickup truck fender. An anchor plate is placed within the stake pocket hole of the pickup truck and a locator plate cooperates therewith to sandwich therebetween adjacent a downwardly depending lip integrally formed in the truck fender. A central portion of both the locator plate and anchor plate cooperate with various instrumentalities by threaded engagement therewith to serve multiple needs in a pickup truck environment. For example, an eyebolt can be passed through and threaded into the stake pocket anchor.