Abstract: A lighting assembly is mounted to a vehicular wheel in such a manner that a plurality of lamps are positioned on the side of the wheel attached to the wheel rim. Wires connect the lamps to a power source mounted onto the wheel rim inside of the tire. A hand-held, or panel mounted remote control device is used to communicate with the power source, which also has a receiver and control circuit. Through this control means, the lights may be made to blink in unison, sequentially or in any manner desired and to change the light output magnitude. An important aspect of the invention is that the apparatus may be fitted to existing vehicles such as cars, trucks and motorcycles.