Abstract: A system and method of regulating the display of digital content media in a social media platform is described. The method includes processing digital content media via one or more processors. The processors are in communication with an input/output interface and a database. Each item of digital content media is associated with a particular user and stored in a database. The system displays the digital content media within a media feed through the input/output interface in accordance to the preferences of each user. Command data is received and processed for each user. The system automatically allocates the placement of the digital content media according to a defined point value. Each digital content media is assigned a point value by the posting user which is automatically ranked by the system in accordance with the assigned point value. The system updates the media feed to reflect new and modified point values.