Abstract: The example embodiments are directed to a system and method for generating a service contract renewal propensity, and taking action based on the determined propensity. In one example, the method includes generating a service contract renewal propensity model for an asset based on historical service contract information associated with the asset, determining a propensity of a consumer of the asset to renew a service contract between the consumer and a service provider, wherein the determining includes processing the service contract renewal propensity model based on input asset information and input consumer information associated with the service contract, determining at least one reminder operation to be performed, from among a plurality of reminder operations, based on the determined propensity of the consumer to renew the service contract, and outputting information about the determined at least one reminder operation to be performed for display on a display device.