Abstract: A nursing aid is set forth for use in combination with an infant nursing bottle to increase the interest of an infant during a feeding event. The nursing aid includes an elastomeric band formed with a fabric friction enhancing surface with a detachably mounted pliable geometric representation of an animal or the like tethered to the band by an elongate flexible tether line selectively secured to the band by a snap fastener at one end and secured to an interior compartment of the geometric representation by a spring biased axle including a pair of spaced collars to secure and bias the tether line in a normally wound orientation about the axle. A first hook and loop fastener patch is secured to the band cooperative with a second hook and loop fastener patch secured to an underlying surface of the geometrical representation to orient the representation relative to the nursing bottle in a predetermined orientation.