Abstract: A device for rapidly cooling a canned or bottled beverage having a cooling compartment in which two rollers are horizontally disposed to support and cause to rotate a horizontally positioned cylindrical beverage container, an ice retaining member angularly disposed within said cooling compartment to support a quantity of ice in frictional contact with the perimeter surface of said beverage container and an electrical motor causing said rollers to rotate through a gear mechanism. Rapid rotation of the beverage container in frictional contact with a chilling substance such as ice results in a very rapid chilling of the contents of the beverage container.