Abstract: A directionally controllable fishing lure enables an angler to cast the lure to a desired area, with the lure traveling an arcuate path to the left or right upon retrieval. The direction of turn is determined by the angler, depending upon the rigging of the lure. The present lure has an elongate body with angularly truncated faces at each end thereof. The two faces are angled in opposite directions to one another, and the lure body is ballasted so that the two faces are always angled to one side when the lure is floating in the water, rather than facing upwardly or downwardly. The angularly truncated ends produce an asymmetrical hydrodynamic reaction as the lure is drawn through the water, causing the lure to turn in one direction or the other. If the angler attaches the fishing leader or line to the first end, the lure will travel in an arcuate path to the angler's right (or to the left, when considered in the direction of travel of the lure).