Abstract: Methods and associated systems for multi-layered channel marketing catalog generation and maintenance. A plurality of hierarchically related product/service catalogs are maintained so as to maintain commonality with regard to information contained in the catalogs and to permit customization at each layer. Information from a plurality of manufacturer catalogs are provided and integrated into a single master industry catalog Channel marketing partners of the several manufacturers extract information from the industry catalog for the particular manufacturers with whom they have established marketing agreements. The extracted information is then presented as a channel partner catalog to customers/users of the channel partner. Resellers having established relationships with one or more channel partners extract information from the channel partners' catalogs to create a reseller's catalog.