Abstract: In a display and storage device for rolls of decorative sheet material, a body, a storage rack in said body adapted to support a single file column of rolls of decorative sheet material with their roll axes parallel and horizontal, said body having a front display face that substantially conceals said storage rack, said rack having a depth greater than the depth but less than twice the depth of a roll of decorative material to be contained thereby whereby to support said rolls in a single file column as aforesaid, said front display face being formed with a dispensing opening for rolls of decorative sheet material adjacent the lower end of said storage rack whereby the bottom roll of said column can be withdrawn from said column, said storage rack terminating in a support ledge adjacent said dispensing opening, said body being formed with a filling opening for admitting rolls of decorative sheet material to said storage rack, said front display face having a vertical extent substantially coextensive with the