Abstract: Provided is a method of co-marketing and co-selling a garment and related items. The method includes providing a corrugated sheet having opposing inner and outer surfaces. The corrugated sheet is printed and cut to define a custom shape including a first half and a second half collectively defining a display tool. An apparel display portion is formed on the display tool for displaying the wearing apparel and a merchandise display portion is formed on the display tool for displaying the merchandise item. The inner surface of the first half is connected to the inner surface of the second half to define the display tool. This product may be used as a sales and marketing tool in order to enhance the sales performance for apparel and hard goods. The display tool supports a gift with purchase, and also may be used for advertising, promotion and an in-store display.