Abstract: A system and method to generate substantive and quality responses to end user reviews for publication via an online review platform. A review associated with a merchant system is identified, the review including multiple review elements. Extracting a set of key review elements from the multiple review elements. A sentiment score associated with a first key review element of the set of key review elements is determined. A review response is generated to include a set of values corresponding to a set of response components, wherein a first value of the set of values comprises the first key review element. The review response including the sentiment score associated with the first key review element is displayed.

Abstract: A system and method to manage data associated with a merchant system to provide in response to a search query from an end user system. The system and method generate a custom entity type including one or more fields comprising first data corresponding to the merchant system. An update to the first data of the custom entity type can be received and an updated custom entity type is generated. The updated custom entity type is distributed to multiple business listing provider systems configured to provide search results associated with the merchant system in response to a search query from an end user system. The system and method can also generate a search experience interface including multiple input fields. The search experience interface is displayed to an end user to receive search terms via the first input and the second input field in response to a single search action.