Abstract: A user interface content personalization system is described. An apparatus may comprise a content personalization application operative on a processor circuit to present personalized content on a user interface. The content personalization application may comprise a content descriptor component operative to associate content with one or more content descriptors; a content search component operative to present search results on a user interface, the search results being selected from the content based on one or more search terms; a descriptor selection component operative to receive, by the transceiver, a descriptor selection enabled by a graphical user interface element accessible from the user interface; and a search results personalization component operative to generate personalized search results based on the descriptor selection, the search results personalization component to provide personalized search results on the user interface without re-entry of the one or more search terms.