Patents by Inventor Jonah Goodhart
Jonah Goodhart has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).
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Patent number: 11023933Abstract: The present technology is directed to a system and methods for estimating the impinging elements and traffic paths by an advertisement as it is delivered from its originating ad server to the web server from which the webpage including the advertisement is delivered to an end viewer. The methods are server-based and provide output to a viewer's browser upon receiving a web page as input and yield data for a particular advertisement frame about the various intermediate processes used to deliver the advertisement, for example, frames, pixels, advertisement servers, advertisement networks, advertisement tags, advertisement exchanges, cookies, supply side distribution systems, demand side buying systems, etc.Type: GrantFiled: June 28, 2013Date of Patent: June 1, 2021Assignee: Oracle America, Inc.Inventors: Jonah Goodhart, Noah Goodhart, Robert Crowell
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Patent number: 10810613Abstract: An ad search engine comprises a click tag parser, a rich media parser, an ad copy database, a request/query processing module, a user interface module and a content preservation module. The ad search engine advantageously receives and stores information about ad placement, context and advertising statistical and metadata in the ad copy database. In response to a query, the request/query processing module searches the ad copy database for advertisements matching the input query. The user interface module receives the results and presents them in a novel user interface composed of an array of tiles where each tiles represents a placement of the advertisement. The present invention also includes a several novel methods including a method for displaying ad search results, a method for generating an ad search result user interface, a method for populating an ad database, a method for ad preservation and a method for generating derived insights.Type: GrantFiled: March 30, 2012Date of Patent: October 20, 2020Assignee: ORACLE AMERICA, INC.Inventors: Jonah Goodhart, Noah Goodhart, Robert Collier Crowell, Robert Ken Miller
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Patent number: 10755300Abstract: A system for collecting and presenting information about advertising analytics comprises an ad preparation server, an ad server and an analytics server. The ad preparation server receives advertising assets (e.g., ads) and modifies them to include a data collection script. The preparation server then sends the modified ads to the ad server for delivery along with underlying content to users. The underlying content and modified ads are delivered to client devices that present the content and execute the data collection script. The data collection script collects and sends advertising analytic data back to the analytics server in a non-intrusive manner. The present invention also includes a method for preparing ads, a method for deriving a heat map, a method for generating and sending advertising data, and a method for generating a representation of a focus of attention for a user.Type: GrantFiled: November 28, 2017Date of Patent: August 25, 2020Assignee: ORACLE AMERICA, INC.Inventors: Jonah Goodhart, Noah Goodhart, David J. Titus, Michael Garrett Seiler, Elliot Aaron Kulakow
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Patent number: 10742526Abstract: A system and methods for dynamically controlling sample rates and data flow in a distributed networked environment by dynamic determination of statistical significance or characteristics for an unlimited number of data collection scripts concurrently executed on concurrently rendering web pages operating an unlimited number of advertisements. Consumer and media behaviors are sampled on all the different components of the distributed environment to gather information, which is transmitted to a downstream statistical analytics system. The system and methods are configured to balance the communication data flow and load among servers and browsers in this distributed networked environment that are engaged in viewing of online content including online content with one or more advertisements.Type: GrantFiled: August 13, 2018Date of Patent: August 11, 2020Assignee: ORACLE AMERICA, INC.Inventors: Daniel E. Fichter, Christopher R. Tsoufakis, Nikki K. Gomez, Aniq Rahman, Jonah Goodhart, Michael Garrett Seiler, Suryansh Agarwal
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Patent number: 10715864Abstract: A system that is an independent measurement system to gauge video consumption or viewing is disclosed. Methods for formulating a universal set of measurements or metrics that is operable across all video players, video-content types, ad (advertisement) networks, display devices, and browsers is also disclosed. This set of measurement or metrics advantageously is configured to operate consistently and equally well regardless of the particular video player, video-content type, network, display devices, and browsers that are used.Type: GrantFiled: March 14, 2014Date of Patent: July 14, 2020Assignee: Oracle America, Inc.Inventors: Daniel E. Fichter, Christopher R. Tsoufakis, Nikki K. Gomez, Aniq Rahman, Jonah Goodhart, Michael Garrett Seiler, Suryansh Agarwal
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Publication number: 20200193487Abstract: A system for analyzing user consumption of content on web pages or determining user engagement with content comprising a data collection script and an content-engagement-inference engine. The data collection script determines one or more content elements to be measured from a web page and collects description data associated with the one or more content elements. The description data describes information about the one or more content elements. The content-engagement-inference engine creates an inference or analytics result based on the description data. The inference or analytics result describes how the one or more content elements have been consumed by users and then provides the inference or analytics result for users to designated entities.Type: ApplicationFiled: February 26, 2020Publication date: June 18, 2020Applicant: Oracle America, Inc.Inventors: Daniel E. Fichter, Christopher Tsoufakis, Nikki K. Gomez, Aniq Rahman, Jonah Goodhart, Michael Garrett Seiler, Suryansh Agarwal, Theodore V. McConnell
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Patent number: 10600089Abstract: A system for analyzing user consumption of content on web pages or determining user engagement with content comprising a data collection script and an content-engagement-inference engine. The data collection script determines one or more content elements to be measured from a web page and collects description data associated with the one or more content elements. The description data describes information about the one or more content elements. The content-engagement-inference engine creates an inference or analytics result based on the description data. The inference or analytics result describes how the one or more content elements have been consumed by users and then provides the inference or analytics result for users to designated entities.Type: GrantFiled: March 14, 2014Date of Patent: March 24, 2020Assignee: Oracle America, Inc.Inventors: Daniel E. Fichter, Christopher R. Tsoufakis, Nikki K. Gomez, Aniq Rahman, Jonah Goodhart, Michael Garrett Seiler, Suryansh Agarwal, Theodore V. McConnell
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Patent number: 10467652Abstract: The present invention is directed to system architecture of a measurement platform configured to determine advertisement awareness by consumers and methods for determining advertisement awareness by consumers at low cost. The system architecture is flexible and may be applied to any advertisement and is configured to operate without involvement or approval of the advertiser. The system uses user recognition rather than user recall as an indication of measuring awareness within a publisher's website, by tracking advertisement exposure to consumers and dynamically constructing sample interrogation sets to query consumers.Type: GrantFiled: July 10, 2013Date of Patent: November 5, 2019Assignee: Oracle America, Inc.Inventors: Theodore McConnell, Jonah Goodhart
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Publication number: 20180351834Abstract: A system and methods for dynamically controlling sample rates and data flow in a distributed networked environment by dynamic determination of statistical significance or characteristics for an unlimited number of data collection scripts concurrently executed on concurrently rendering web pages operating an unlimited number of advertisements. Consumer and media behaviors are sampled on all the different components of the distributed environment to gather information, which is transmitted to a downstream statistical analytics system. The system and methods are configured to balance the communication data flow and load among servers and browsers in this distributed networked environment that are engaged in viewing of online content including online content with one or more advertisements.Type: ApplicationFiled: August 13, 2018Publication date: December 6, 2018Applicant: Oracle America, Inc.Inventors: Daniel E. Fichter, Christopher R. Tsoufakis, Nikki K. Gomez, Aniq Rahman, Jonah Goodhart, Michael Garrett Seiler, Suryansh Agarwal
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Patent number: 10075350Abstract: A system and methods for dynamically controlling sample rates and data flow in a distributed networked environment by dynamic determination of statistical significance or characteristics for an unlimited number of data collection scripts concurrently executed on concurrently rendering web pages operating an unlimited number of advertisements. Consumer and media behaviors are sampled on all the different components of the distributed environment to gather information, which is transmitted to a downstream statistical analytics system. The system and methods are configured to balance the communication data flow and load among servers and browsers in this distributed networked environment that are engaged in viewing of online content including online content with one or more advertisements.Type: GrantFiled: April 10, 2017Date of Patent: September 11, 2018Assignee: Oracle Amereica, Inc.Inventors: Daniel E. Fichter, Christopher R. Tsoufakis, Nikki K. Gomez, Aniq Rahman, Jonah Goodhart, Michael Garrett Seiler, Suryansh Agarwal
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Patent number: 10068250Abstract: A system and methods for simulating human usage of mobile devices by simulating human behavior patterns operating mobile devices and using the simulation of human usage to obtain advertising or other online content specific to certain entities that is displayed on the mobile devices. The advertising or other online content specific to the certain entities is transmitted to an analytics server, where the advertising or other online content is interpreted and deciphered to obtain particular elements that relate to the advertising and online content including, but not limited to, an identification of the specific entity, the size of the advertising or other online content, the locations where the advertising or other online content appears, and the path by which the advertising or other online content travels to the mobile devices for display.Type: GrantFiled: March 14, 2014Date of Patent: September 4, 2018Assignee: ORACLE AMERICA, INC.Inventors: Gabriel Gralla, Daniel Rassi, Robert Crowell, Noah Goodhart, Jonah Goodhart, Aniq Rahman, Robert Miller, Paul Kiernan
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Publication number: 20180137534Abstract: A system for collecting and presenting information about advertising analytics comprises an ad preparation server, an ad server and an analytics server. The ad preparation server receives advertising assets (e.g., ads) and modifies them to include a data collection script. The preparation server then sends the modified ads to the ad server for delivery along with underlying content to users. The underlying content and modified ads are delivered to client devices that present the content and execute the data collection script. The data collection script collects and sends advertising analytic data back to the analytics server in a non-intrusive manner. The present invention also includes a method for preparing ads, a method for deriving a heat map, a method for generating and sending advertising data, and a method for generating a representation of a focus of attention for a user.Type: ApplicationFiled: November 28, 2017Publication date: May 17, 2018Applicant: Oracle America, Inc.Inventors: Jonah Goodhart, Noah Goodhart, David J. Titus, Michael Garrett Seiler, Elliot Aaron Kulakow
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Publication number: 20170316446Abstract: A system for collecting and presenting information about advertising analytics comprises an ad preparation server, an ad server and an analytics server. The ad preparation server receives advertising assets (e.g., ads) and modifies them to include a data collection script. The preparation server then sends the modified ads to the ad server for delivery along with underlying content to users. The underlying content and modified ads are delivered to client devices that present the content and execute the data collection script. The data collection script collects and sends advertising analytic data back to the analytics server in a non-intrusive manner. The present invention also includes a method for preparing ads, a method for deriving a heat map, a method for generating and sending advertising data, and a method for generating a representation of a focus of attention for a user.Type: ApplicationFiled: March 13, 2013Publication date: November 2, 2017Applicant: Oracle America, Inc.Inventors: Jonah Goodhart, Noah Goodhart, David J. Titus, Michael Garrett Sailer, Elliot Aaron Kulakow
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Publication number: 20170316467Abstract: The system and methods of the present technology are configured to determine the in-view status of advertising from within an iframe configured to display the advertising, without relying on code operating the hosted web page bearing the advertising. The system and methods use a plug-in or applet resident in a client device and the application programming interface (API) of the client device, in combination, to determine if the advertising is in-view or not, by superimposing one or more invisible animation frames over a screen area occupied by the advertising. Each superimposed invisible animation frame has access to data on view-ability. The application programming interface (API) by examining the frame rate progression of the one or more invisible animation frames determines if the advertising on which the invisible animation frames are superimposed is in fact in-view and then reports this information to a server configured to collect this data.Type: ApplicationFiled: July 18, 2013Publication date: November 2, 2017Applicant: Oracle America, Inc.Inventors: Michael Garrett Seiler, David Jon Titus, Christopher Ross Tsoufakis, Daniel Evan Fichter, Nikki Kyle Gomez, Jonah Goodhart, Aniq Rahman
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Publication number: 20170316462Abstract: A system and methods for providing data to interested entities (e.g., publisher or advertiser) on consumer behavior when viewing advertising displayed on web pages is described. In some implementations, a JavaScript tag or other code is designated with the purpose of examining and communicating the consumer behaviors of web page consumers to an external server. The JavaScript tag is equipped with a customized pixel or similar signaling software, which is invoked under certain pre-defined conditions associated by any one of the interested entities with the JavaScript Tag and known to all users (e.g. publisher or advertiser) of the JavaScript Tag.Type: ApplicationFiled: September 19, 2013Publication date: November 2, 2017Applicant: Oracle America, Inc.Inventors: Theodore V. McConnell, Christopher Tsoufakis, Michael Garrett Seiler, Nikki Kyle Gomez, Jonah Goodhart, Aniq Rahman
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Publication number: 20170316092Abstract: A system for analyzing user consumption of content on web pages or determining user engagement with content comprising a data collection script and an content-engagement-inference engine. The data collection script determines one or more content elements to be measured from a web page and collects description data associated with the one or more content elements. The description data describes information about the one or more content elements. The content-engagement-inference engine creates an inference or analytics result based on the description data. The inference or analytics result describes how the one or more content elements have been consumed by users and then provides the inference or analytics result for users to designated entities.Type: ApplicationFiled: March 14, 2014Publication date: November 2, 2017Applicant: Oracle America, Inc.Inventors: Daniel E. Fichter, Christopher R. Tsoufakis, Nikki K. Gomez, Aniq Rahman, Jonah Goodhart, Michael Garrett Seiler, Suryansh Agarwal, Theodore V. McConnell
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Publication number: 20170316443Abstract: An ad search engine comprises a click tag parser, a rich media parser, an ad copy database, a request/query processing module, a user interface module and a content preservation module. The ad search engine advantageously receives and stores information about ad placement, context and advertising statistical and metadata in the ad copy database. In response to a query, the request/query processing module searches the ad copy database for advertisements matching the input query. The user interface module receives the results and presents them in a novel user interface composed of an array of tiles where each tiles represents a placement of the advertisement. The present invention also includes a several novel methods including a method for displaying ad search results, a method for generating an ad search result user interface, a method for populating an ad database, a method for ad preservation and a method for generating derived insights.Type: ApplicationFiled: April 5, 2013Publication date: November 2, 2017Applicant: Oracle America, Inc.Inventors: Jonah Goodhart, Noah Goodhart, Robert Collier Crowell, Robert Ken Miller
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Publication number: 20170316466Abstract: The present technology is directed to a system and methods for estimating the impinging elements and traffic paths by an advertisement as it is delivered from its originating ad server to the web server from which the webpage including the advertisement is delivered to an end viewer. The methods are server-based and provide output to a viewer's browser upon receiving a web page as input and yield data for a particular advertisement frame about the various intermediate processes used to deliver the advertisement, for example, frames, pixels, advertisement servers, advertisement networks, advertisement tags, advertisement exchanges, cookies, supply side distribution systems, demand side buying systems, etc.Type: ApplicationFiled: June 28, 2013Publication date: November 2, 2017Applicant: Oracle America, Inc.Inventors: Jonah Goodhart, Noah Goodhart, Robert Crowell
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Publication number: 20170316431Abstract: A system for collecting and presenting information about advertising analytics comprises an ad preparation server, an ad server and an analytics server. The ad preparation server receives advertising assets (e.g., ads) and modifies them to include a data collection script. The preparation server then sends the modified ads to the ad server for delivery along with underlying content to users. The underlying content and modified ads are delivered to client devices that present the content and execute the data collection script. The data collection script collects and sends advertising analytic data back to the analytics server in a non-intrusive manner. The present invention also includes a method for preparing ads, a method for deriving a heat map, a method for generating and sending advertising data, and a method for generating a representation of a focus of attention for a user.Type: ApplicationFiled: March 30, 2012Publication date: November 2, 2017Applicant: MOAT, INC.Inventors: Jonah Goodhart, Noah Goodhart, David J. Titus, Michael Garrett Seiler, Elliot Aaron Kulakow
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Publication number: 20170318339Abstract: A system that is an independent measurement system to gauge video consumption or viewing is disclosed. Methods for formulating a universal set of measurements or metrics that is operable across all video players, video-content types, ad (advertisement) networks, display devices, and browsers is also disclosed. This set of measurement or metrics advantageously is configured to operate consistently and equally well regardless of the particular video player, video-content type, network, display devices, and browsers that are used.Type: ApplicationFiled: March 14, 2014Publication date: November 2, 2017Applicant: Oracle America, Inc.Inventors: Daniel E. Fichter, Christopher R. Tsoufakis, Nikki K. Gomez, Aniq Rahman, Jonah Goodhart, Michael Garrett Seiler, Suryansh Agarwal