Abstract: A system and method for providing users with referrals to providers over the Internet. Each geographic area, or zone, is allocated exclusively to one provider, thus eliminating listing problems. The user navigates, using an easy point-and-click interface, to the zone where the user is located through a hierarchy of map web pages maintained at the referral system web server. When the appropriate zone is selected, the web page of the exclusive provider in the user's zone is displayed to the user.