Abstract: A method whereby internet search keyword(s) can be associated with a purchase at an offline merchant. The process empowers the merchant to optimize bids to invest more money in keyword(s) with a stronger return on investment and less money in keyword(s) with a lower return on investment.

Abstract: A method of marketing a merchant's goods and/or services comprising the steps of registering a merchant with an ASN to create a registered merchant, registering a publisher with the ASN to create a registered publisher, applying a unique promotion code to the registered publisher, delivering advertisements having the registered publisher's unique promotion code associated therewith to consumers, and accepting the unique promotion code at registered merchants for a transaction. The method also includes the steps of tracking the unique promotion code to the registered merchant and associating the unique promotion code with the consumer's transaction.

Abstract: A method of marketing a merchant's goods and/or services including the steps of registering each of a merchant, a publisher, and a consumer's payment vehicle with a network, such that each time a publisher causes a consumer to use a registered payment vehicle to purchase goods and/or services from the merchant, the merchant pays a first fee to the network and the network pays a second fee to the publisher. The network may also keep a portion of the first fee for itself. The network or the publisher optionally sends a portion of the fee back to the consumer. The entire method can be practiced either on-line, off-line or via a combination of both on-line and off-line.

Abstract: An internet-based process through which merchants can execute targeted marketing campaigns to individuals based on payments data in addition to traditional criteria such as tastes, preferences and demographics. The process utilizes registration of bankcard association branded credit and debit cards as well as other payment vehicles for a consumer rewards program that tracks payment data at merchants that are registered for the service. The merchant has the ability to advertise to an infinite number of individuals with no up-front marketing costs, paying only a marketing fee that is a percentage of a transaction between a registered cardholder or payment vehicle holder and that merchant. Unlike traditional advertising, the invention allows merchants to discriminately offer different incentives (discounts or other incentives) to different consumers in a discrete fashion.