Abstract: Disclosed herein are system, method, and computer program product embodiments for incorporating metadata extensions of various metadata formats into a metadata mapping or graphing function. Extensions for various formats are separately defined with a predetermined syntax. When a metadata object is received, it is scanned to determine whether any extensions are present. When such an extension is detected, the parser is loaded with an extension parsing plugin corresponding to the format of the metadata object. That plugin retrieves extension definitions from a repository in order to accurately parse the extension information of the metadata object. The metadata object and its extensions can then be parsed and graphed accordingly.

Abstract: A method of facilitating crowd-investing of at least one investor in a venture offered by a crowd-investing server. The method includes receiving an interest communication electronically communicated to the crowd-investing server from an investor computing device associated with the investor. The interest communication indicates an interest of the investor to be qualified with the crowd-investing server for investment in any current or future ventures offered by the crowd-investing server. A designated code is established by the crowd-investing server at which to receive the interest communication sent from the investor computing device. Further, a designated phrase is established by the crowd-investing server for inclusion in the interest communication to allow the crowd-investing server to automatically recognize an interest of the investor to be qualified with the crowd-investing server.

Abstract: A method of displaying customised media content wherein the viewer can affect the media content displayed by giving answers to a question displayed with the media content is provided. For example, a method of displaying customised media content, comprising receiving video data, including an advertisement, at an output device; displaying the advertisement on the output device; receiving interactive data, including a question, a correct answer to the question and at least one incorrect answer to the question, at the output device; displaying the question, the correct answer and the incorrect answer on the output device; receiving an indication of a user's answer to the question at the output device; and displaying further visual content on the output device based on the answer.