Abstract: A commerce system has a plurality of members including manufacturers, distributors, retailer, consumers, and feedback service provider. Feedback information is collected from a consumer associated with products and services. The feedback information can be collected with a wireless communication device. The consumer receives an incentive in the form of a discount or promotion to provide the feedback information. The feedback information is stored in a database. A feedback score is determined based on the feedback information. The feedback information is weighted based on consumer value. The feedback score and the feedback information are provided to a retailer. The feedback information can be presented on a website for comment by other consumers. The retailer implements corrective action based on the feedback score and the feedback information. The corrective action is reported back to the consumer. The commerce system is controlled using the feedback information and corrective action.