Abstract: A digital content messaging system includes one or more media sources, a beacon (either physical or virtual), a user's smart device bound to a media device using a wallet Pass, a media device, and a processing device. The user's smart device is configured for storing a unique wallet Pass. The user's smart device is also for detecting when a user is in physical proximity of the media device, and for receiving messages from a messaging system through the stored wallet Pass. The media device is for detecting a channel that the user has selected; transmitting the channel information to a server; and receiving the media from the media sources. The processing device extracts key values from the media; matches key values from the media to a key value associated with a merchant offer; and transmits a URL of a merchant offer to the user's smart device.