Abstract: A computer-driven apparatus coupled to a network receives data from metadata sources and consumers' display devices. From the sources, the apparatus collects metadata concerning characteristics of a given item of host video and a proposed class of advertisements for web delivery proximate or embedded in the given item. The apparatus continually monitors actual delivery of the given item by receiving transmissions from consumers' display devices. The apparatus develops initial forecasting inputs based on historical data from similar host videos, and then adjusts the forecasting inputs based on the actual deliveries. These forecasting inputs are used to compute an interim supply of advertising opportunities associated with the given item, which is reduced by relevant factors to provide a net available supply forecast. The apparatus provides a human-readable display of information including the net available supply forecast.

Abstract: Systems, methods and apparatus are described for dynamically allocating digital content and/or message access and optimizing the value of digital content by managing and/or determining the access rights and delivery across a distributed network of entities and a distributed network of delivery platforms and/or paths (e.g., view origination path).

Abstract: A computer-driven apparatus coupled to a network receives data from metadata sources and consumers' display devices. From the sources, the apparatus collects metadata concerning characteristics of a given item of host video and a proposed class of advertisements for web delivery proximate or embedded in the given item. The apparatus continually monitors actual delivery of the given item by receiving transmissions from consumers' display devices. The apparatus develops initial forecasting inputs based on historical data from similar host videos, and then adjusts the forecasting inputs based on the actual deliveries. These forecasting inputs are used to compute an interim supply of advertising opportunities associated with the given item, which is reduced by relevant factors to provide a net available supply forecast. The apparatus provides a human-readable display of information including the net available supply forecast.

Abstract: A method and system for reporting website activity. According to an example embodiment, the system receives event-level data representing visitor activity on a client website, infers attribution of one or more metrics to at least one navigation entity based on the visitor activity, and provides reports based on the inferred attribution.

Abstract: A computer-driven apparatus coupled to a network receives data from metadata sources and consumers' display devices. From the sources, the apparatus collects metadata concerning characteristics of a given item of host video and a proposed class of advertisements for web delivery proximate or embedded in the given item. The apparatus continually monitors actual delivery of the given item by receiving transmissions from consumers' display devices. The apparatus develops initial forecasting inputs based on historical data from similar host videos, and then adjusts the forecasting inputs based on the actual deliveries. These forecasting inputs are used to compute an interim supply of advertising opportunities associated with the given item, which is reduced by relevant factors to provide a net available supply forecast. The apparatus provides a human-readable display of information including the net available supply forecast.

Abstract: A method and system for reporting website activity. According to an example embodiment, the system receives event-level data representing visitor activity on a client website, infers attribution of one or more metrics to at least one navigation entity based on the visitor activity, and provides reports based on the inferred attribution.

Abstract: A computer-driven apparatus coupled to a network receives data from metadata sources and consumers' display devices. From the sources, the apparatus collects metadata concerning characteristics of a given item of host video and a proposed class of advertisements for web delivery proximate or embedded in the given item. The apparatus continually monitors actual delivery of the given item by receiving transmissions from consumers' display devices. The apparatus develops initial forecasting inputs based on historical data from similar host videos, and then adjusts the forecasting inputs based on the actual deliveries. These forecasting inputs are used to compute an interim supply of advertising opportunities associated with the given item, which is reduced by relevant factors to provide a net available supply forecast. The apparatus provides a human-readable display of information including the net available supply forecast.

Abstract: A method and system for reporting website activity. According to an example embodiment, the system receives event-level data representing visitor activity through navigation entities on a client website, infers attribution of one or more metrics to at least one navigation entity based on the visitor activity, and provides online reports to the client based on the inferred attribution.

Abstract: A method and system for analyzing website activity. According to an example embodiment, the system receives event-level data representing visitor session activity on a client website; attributes characteristic information of the event-level data associated with each visitor's session to at least one of a plurality of visitor segments, stores results of the attributed information aggregated according to visitor segment prior to a client-requested analysis of the event-level data, and provides online reports based on the resultant data in response to a client-requested analysis of the event-level data.