Abstract: A loyalty rewards management system includes a server, which includes a database including current values of loyalty points customers have available for redemption with vendors from whom the customers have earned loyalty points, wherein each of the current values of loyalty points corresponds to a particular customer and a particular vendor. The server also includes an interaction tracker that is configured to record an interaction between the customer and the vendor. The system also includes a vendor device and a customer device. The customer device includes a location determining system that is involved in a determination of whether the customer device is in proximity to the vendor device. The interaction tracker is configured to receive interaction information from the customer device and/or the vendor device and update the current value of loyalty points corresponding to the customer and the vendor based thereon.