Abstract: A computer program product is provided for allowing a user to create an interactive object in a digital media file using an application that executes on an electronic device to create the interactive object. After creation, the interactive object becomes interactive for subsequent viewers who display the digital media file using the application. The interactivity allows the viewer to navigate to a Uniform Resource Locator (URL) associated with the object after pointing to the location of the object within the digital media file.

Abstract: A system is provided for identifying objects in still images or in video either automatically by using an object database or manually by using information provided by the creator of the image or video. The objects are made interactive in the image or in every frame of the video that they appear. The creator embeds information behind the image or video objects that appears when a viewer hovers over, clicks or touches the object, allowing the creator to describe at least one object that appears in an image or video. A hyperlink is associated with a clickable space around the object in the image or in every frame that the object appears in. Rights to the hyperlink and what data the hyperlink connects to are electronically auctioned to e-commerce sites where the object may be purchased.