Abstract: A computer-implement system, apparatus, and method for image collection, modification, and sharing. Images are transferred from a capturing device to a processing device, which modifies the image with information that may relate to the event at which the original image was taken and/or with information associated with at least one of a product, an entity that produces the product, or a third party organizing the event. Sharing the modified image may include sending it over a network means to a website, sending it over a network to nearby communication devices, and sending it directly to other devices.