Abstract: An apparatus, such as a hand held smart device, including a cell phone and the like, also includes a functionality module, such as a game, an exercise sensor and a controller. The exercise sensor determines when a user performs certain exercise, such as walking, running, etc. and provides this information to the controller. The controller selectively restricts access to the functionality module until a predetermined exercise regime is performed by the user. Alternatively, or additionally, the user is rewarded points for completing the exercise regime, and which can be used to obtain goods or services from third parties.