Patents by Inventor Jonathan Takiff

Jonathan Takiff has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Method for determining, correlating and examining the causal relationships between media program and commercial content with response rates to advertising and product placement
    Patent number: 8249912
    Abstract: A method of determining correlations and causality between media program content and consumer responsiveness involves identifying and storing media and commercial program time occurrence and content information and consumer media reviewing actions which occur in connection with the media and commercial program time occurrence and content information. The information is correlated to obtain and assign responsiveness probability values corresponding to type and intensity of consumer response for each of the media and commercial program time occurrence and content information. These responsiveness probability values are then applied to a second media program to place product advertising at a specific time within specific content therein as determined by the responsiveness probability values thus facilitating creation of new ads and modification of existing ones and further, directing placement of those advertisements within any and all broadcast and Internet media programming.
    Type: Grant
    Filed: February 20, 2008
    Date of Patent: August 21, 2012
    Inventors: Sebastian Elliott, Jonathan Takiff
  • Method for determining, correlating and examining the causal relationships between media program and commercial content with response rates to advertising and product placement
    Publication number: 20090210290
    Abstract: A method of determining correlations and causality between media program content and consumer responsiveness involves identifying and storing media and commercial program time occurrence and content information and consumer media reviewing actions which occur in connection with the media and commercial program time occurrence and content information. The information is correlated to obtain and assign responsiveness probability values corresponding to type and intensity of consumer response for each of the media and commercial program time occurrence and content information. These responsiveness probability values are then applied to a second media program to place product advertising at a specific time within specific content therein as determined by the responsiveness probability values thus facilitating creation of new ads and modification of existing ones and further, directing placement of those advertisements within any and all broadcast and Internet media programming.
    Type: Application
    Filed: February 20, 2008
    Publication date: August 20, 2009
    Inventors: Sebastian Elliott, Jonathan Takiff