Abstract: An improved binder-continuous, curable composition is disclosed. It comprises a pigment portion dispersed in a curable film-forming fluent portion, the pigment portion containing a tin oxide-rich electrically-conductive pigment in a pigment blend comprising an electrical conductivity-enhancing proportion of hard impalpable, achromatic filler mineral. Also disclosed are: an improvement in process for involving the plural coating a surface of a substrate, the topcoating being antistatic and containing an opacifying pigment mixture comprising an electrically-conductive tin oxide-rich pigment; and the resulting coated article. The process comprises applying at least one undercoat to said surface, the uppermost undercoat exhibiting objectionable coloration and having electrical resistance when alone and cured that is at least as low as that of said antistatic topcoating when alone and cured, applying said opacifying antistatic coating as the topcoat, and curing the said uppermost undercoat and said topcoating.