Abstract: Various embodiments can provide a convenient way of sending selected online content to one or more applications, such as an application running on a local machine, a web application, a web service, and so on. In at least some embodiments, one or more accelerators can be presented to a user based at least in part on a user having selected content and the nature of the content that the user has selected. An accelerator can serve as a pipeline that can send the selected content to one or more applications. A variety of different accelerators can be utilized, and each accelerator can be suited to handle a particular type or types of content. A user can select a particular accelerator, which can cause an application associated with the accelerator to be launched and selected content to be provided to the application.