Abstract: An intuitive POI map search comprises steps of: presenting a graphical map; selecting an area portion of the graphical map; determining and storing geocodes for the selected portion; providing search keywords; performing a search on a database using the stored geocodes and the provided search keywords; and displaying the search results. An intuitive POI map search system includes a region selector, a geocode taker, an address extractor, a keyword provider, and a search engine. The region selector selects a second geographic region out of a first geographic region. The geocode taker obtains geocodes for points inside the second geographic region. The address extractor obtains addresses out of the corresponding geocodes. The keyword provider provides search keywords. The search engine performs searches on a database with the geocodes, the extracted address, and the search keywords.