Abstract: An organic light emitting display device, including a display panel including red, green, first blue, and second blue sub-pixels, a data drive unit configured to receive an image signal and output data output signals, a de-multiplexer circuit configured to distribute data output signals to the data lines connected to the red, green, and the first blue sub-pixels, in response to receiving a first blue drive selection signal, or to the data lines connected to the red, green, first blue, and the second blue sub-pixels, in response to receiving a mixed drive selection signal, and a control unit configured to process a raw image data into the image signal, provide the image signal to the data drive unit, and provide the first blue drive selection signal or the mixed drive selection signal to the de-multiplexer circuit in a frame unit of the raw image data.

Abstract: An organic light emitting display device includes a display panel including red sub-pixels, green sub-pixels, first blue sub-pixels, and second blue sub-pixels. A data drive unit receives an image signal and outputs a plurality of data output signals. A demultiplexer distributes the data signals to the red sub-pixels, the green sub-pixels and either the first blue sub-pixels or both the first and second blue sub-pixels in response a drive selection signal. A control unit processes raw image data and provides an image signal to the data drive unit, and detects image data belonging to a first color gamut and a second color gamut from the image data, determines a first blue drive area belonging to the first color gamut and a mixed drive area belonging to the second color gamut, and provides the appropriate selection signal to the demultiplexer to increase efficiency and extend useful life of the display.