Abstract: Provided is a mash-up service system including: a data processing module installed in a communication terminal which makes wired/wireless Internet communications, and transmitting multimedia data created by a user of the communication terminal and basic information provided by the communication terminal; and a mash-up server receiving the multimedia data and the basic information from the data processing module, tagging the multimedia data with the basic information to create first mash-up content, and transmitting the first mash-up content to a mash-up service apparatus.