Abstract: A method for advertising using mobile devices is disclosed. According to one embodiment of the disclosure, a method for advertising using mobile devices includes syncing at least one identifier code to the phone number of a mobile device, wherein the at least one identifier code corresponds to data encoded on the integrated circuit of an RFID tag. The method also includes receiving a first keyword at a target phone number from the phone number of the mobile device and associating the phone number of the mobile device and the at least one identifier code to at least one advertising program based at least partially upon the first keyword. The method further includes producing one or more incentive messages based at least upon the detection of the data encoded on the RFID tag.

Abstract: A method of manufacturer incentive distribution to consumers is provided the method comprises receiving a first list from a consumer, the first list having at least one item the consumer wishes to purchase, receiving an incentive from at least one incentive provider, the incentive being associated with a keyword on a second list of keywords, comparing the keyword in the second list to the at least one item in the first list, creating a third list which includes the incentive associated with the keyword if the keyword matches the at least one item in the first list, transmitting the third list to the consumer to permit the consumer to choose the incentive, receiving the consumer's choice of the incentive; and transmitting to the consumer the incentive.