Abstract: A mobile apparatus comprising a backpack having an inward body side and an outward non-body side, where the body side and the non-body side define an interior compartment. The backpack includes an active element coupled to an outer surface of the non-body side of the backpack, where the active element comprises a digital display. The backpack further includes a removable power supply housed in the interior compartment of the backpack, and a transmitter electrically coupled between the power supply and the active element. The transmitter is in wireless electrical communication with a remote central processing unit (CPU) for receiving and sending data files of content and images to be broadcast on the active element.