Abstract: A system and method that facilitates group based decisions. A system includes an interest discovery process including: outputting content items to clients for display; receiving responses from the clients, wherein each response is indicative of an interest in a displayed content item; and identifying matches among group members based on the responses; and a decision builder process that includes: receiving a decision outline from an initiator, wherein the decision outline specifies a decision point; outputting designated content items to the initiator capable of fulfilling the decision point, wherein the designated content items are based on matches made by the interest discovery process; receiving a subset of the designated content items from the initiator and outputting the subset to another group member; and receiving from the other group member a choice from the subset and determining whether a consensus is obtained by the group for the decision.