Abstract: In one embodiment, a method includes receiving a first selection of an entity associated with a user of a social-networking system; receiving a second selection of a type of user interaction with the entity; and providing the first and second selections for use in a sponsored-story specification. The use of the first and second selections in the sponsored-story specification facilitate entries in an organic activity stream of the social-networking system that match the sponsored-story specification being provided for display in pre-determined areas of web pages.

Abstract: In one embodiment, a method includes receiving a bid to display in a predetermined area of a web page an organic-activity-stream entry matching particular story characteristics. The bid includes a bid amount and one or more targeting criteria. The method includes, n response to identifying an organic-activity-stream entry as matching the story characteristics, providing for display the organic-activity-stream entry in a predetermined area of a web page based at least in part on the bid amount and targeting criteria.

Abstract: In one embodiment, a method includes receiving sponsor specifications designating story characteristics; monitoring an organic activity stream for entries matching the story characteristics; and, in response to identifying an entry as matching the story characteristics, providing for display the entry in a predetermined area of a web page.

Abstract: Methods, apparatuses and systems directed to sponsored story generation from an organic activity stream in a social networking site. A user wishing to promote an entry from an organic activity stream may, using a sponsor user interface, specify the types of stories to promote to a portion of the home page displayed to a member of a social network.