Abstract: A new method, system and apparatus of rejecting junk mail by using an access code that the sender inserts anywhere in the “SUBJECT” or “MESSAGE” sections of the e-mail message, and only those e-mail messages containing a valid access code either previously defined by the owner of the e-mail or dynamically generated for a particular e-mail address are delivered. Successful senders are then added in a list of approved senders, so they do not need to add the access code in future messages. The messages without a valid access code are returned to the sender with instructions to include the access code either in the SUBJECT or MESSAGE sections of the e-mail. If the access code is not known, the instructions request the sender to access an Internet page to respond to personal questions about the e-mail owner. Only those senders that can answer to at least one of these questions correctly obtain the access code.