Abstract: A printing arrangement having a rotatable printing cylinder and raised image and non-raised non-image portions on the circumference of the printing cylinder. The arrangement has an array of smooth rollers for applying an ink onto the image on the printing cylinder and not applying ink onto the non-image portion. A first smooth roller is mounted for rotation near the printing cylinder and a second smooth roller mounted for rotation near the first roller forming an ink gap between the two smooth rollers. Ink is dispersed across the first smooth roller and applied onto the image on the printing cylinder. The arrangement has a rotatable counter pressure cylinder mounted with the printing cylinder such that when a web is passed through a gap between the printing and counter pressure cylinders, and when ink applied to the image portion on the printing cylinder, ink is transferred from the image onto the substrate material.