Abstract: Offers for goods or services are targeted more efficiently to potential consumers by using a loyalty graph having nodes that correspond to users and edges that correspond to relationships between the users. The offers are transmitted to only superusers, corresponding to supernodes in the loyalty graph. By targeting only the superusers, the number of invitations transmitted as part of the promotion is reduced. The superusers are determined by calculating a weighted score for each node. Each weighted score corresponds to a number of directed connections between a node and its leaf nodes, with the supernodes determined as the subset of nodes having a weighted sum above a pre-determined threshold. After identifying superusers, subgraphs can be generated corresponding to each superuser. The subgraphs can be selected according to different criteria. In this way, promotions can be targeted to superusers in only selected subgraphs or to all the users in selected subgraphs.

Abstract: Systems and methods are described for supporting routing intelligence for evaluating routing paths based on performance measurements. The routing intelligence may include processes executed in a self-contained device. This device may control one or more edge routers, based on performance data from end users. In other embodiments, the routing intelligence device may be used solely to monitor one or more edge routers, producing reports but not effecting any changes to routing. Routing decisions may be injected to the edge routers via BGP updates. The devices may be stationed at the premises of a multihomed organization, such as an enterprise, ISP, government organization, university, or other organization supporting a sub-network coupled to an internetwork. In other embodiments, the routing intelligence comprises processes executed on a router.

Abstract: Systems and methods are described for enabling routers to coordinate via a back-channel communication medium. The information exchanged over the back-channel is used to increase the number of paths considered for the routers during route optimization. The Decision Makers may assert routes and prefixes to the routers under their control. This may be done via a Border Gateway Protocol (BGP) feed. The Decision Makers, in turn, communicate separately with one another, in order to coordinate routing policy amongst themselves. This coordination may be performed over a back-channel, which may take the form of physical or logical connections between the Decision Makers.

Abstract: Systems and methods are described for supporting routing intelligence for evaluating routing paths based on performance measurements. The routing intelligence may include processes executed in a self-contained device. This device may control one or more edge routers, based on performance data from end users. In other embodiments, the routing intelligence device may be used solely to monitor one or more edge routers, producing reports but not effecting any changes to routing. Routing decisions may be injected to the edge routers via BGP updates. The devices may be stationed at the premises of a multihomed organization, such as an enterprise, ISP, government organization, university, or other organization supporting a sub-network coupled to an internetwork. In other embodiments, the routing intelligence comprises processes executed on a router.

Abstract: Systems and methods are described for enabling routers to coordinate via a back-channel communication medium. The information exchanged over the back-channel is used to increase the number of paths considered for the routers during route optimization. The Decision Makers may assert routes and prefixes to the routers under their control. This may be done via a Border Gateway Protocol (BGP) feed. The Decision Makers, in turn, communicate separately with one another, in order to coordinate routing policy amongst themselves. This coordination may be performed over a back-channel, which may take the form of physical or logical connections between the Decision Makers.

Abstract: Systems and methods are described for supporting routing intelligence for evaluating routing paths based on performance measurements. The routing intelligence may include processes executed in a self-contained device. This device may control one or more edge routers, based on performance data from end users. In other embodiments, the routing intelligence device may be used solely to monitor one or more edge routers, producing reports but not effecting any changes to routing. Routing decisions may be injected to the edge routers via BGP updates. The devices may be stationed at the premises of a multihomed organization, such as an enterprise, ISP, government organization, university, or other organization supporting a sub-network coupled to an internetwork. In other embodiments, the routing intelligence comprises processes executed on a router.

Abstract: Systems and methods are described for enabling routers to coordinate via a back-channel communication medium. The information exchanged over the back-channel is used to increase the number of paths considered for the routers during route optimization. The Decision Makers may assert routes and prefixes to the routers under their control. This may be done via a Border Gateway Protocol (BGP) feed. The Decision Makers, in turn, communicate separately with one another, in order to coordinate routing policy amongst themselves. This coordination may be performed over a back-channel, which may take the form of physical or logical connections between the Decision Makers.

Abstract: Systems and methods are described for enabling routers to coordinate via a back-channel communication medium. The information exchanged over the back-channel is used to increase the number of paths considered for the routers during route optimization. The Decision Makers may assert routes and prefixes to the routers under their control. This may be done via a Border Gateway Protocol (BGP) feed. The Decision Makers, in turn, communicate separately with one another, in order to coordinate routing policy amongst themselves. This coordination may be performed over a back-channel, which may take the form of physical or logical connections between the Decision Makers.

Abstract: Systems and methods are described for supporting routing intelligence for evaluating routing paths based on performance measurements. The routing intelligence may include processes executed in a self-contained device. This device may control one or more edge routers, based on performance data from end users. In other embodiments, the routing intelligence device may be used solely to monitor one or more edge routers, producing reports but not effecting any changes to routing. Routing decisions may be injected to the edge routers via BGP updates. The devices may be stationed at the premises of a multihomed organization, such as an enterprise, ISP, government organization, university, or other organization supporting a sub-network coupled to an internetwork. In other embodiments, the routing intelligence comprises processes executed on a router.