Abstract: Heat transfer press (1) that allows the transfer of a decoration based on transfer paper (6) or other stamping techniques onto a fabric (5) situated on a frame (8), so that the fabric (5) and the frame (8) can then be extracted from the heat transfer press (1.) and then be inserted directly into a conventional embroidery machine. In this way, the heat transfer press (1) enables the industrial production of stamped and embroidered fabrics (5). The inventive heat transfer press (1) comprises a stamping shape (7) substantially adapted in shape and size to the frame (8) that supports the fabric (5), frame holders (9) for the connection of the frame (8), and generator means (10) for the projection of references (11) enabling the correct positioning of the paper transfer (6) or similar on the fabric (5) prior to the transfer.