Abstract: A system for marketing a product includes a storage having information on games and prizes. A server in electronic communication with the storage receives information on a submitted prize over a network and stores it in the storage as one of the prizes. The server assigns a monetary value to each of the prizes and offers them to players. The server sells tickets to the players for the chance to win a selected prize, using the monetary value associated with the selected prize to calculate a preferred number of tickets to sell, each of the tickets having at least one game play. The server offers at least one of the games for play in return for game play(s) and identifies a winner of the selected prize based at least in part on the results.