Abstract: A method for automatically developing a proposal of advertising segments from a plurality of available advertising segments offered by an owner of a media presentation containing the advertising segments. A plurality of representations of available advertising segments are stored, and actual and/or speculative presentation characteristics are associated to each of the plurality of representations. A proposal is developed comprising a subset of the representations based on media buyer specified variables. The proposal is validated by ensuring that the speculative characteristics are satisfied upon creation of the media presentation containing segments purchased by the media buyer.

Abstract: A method for automatically developing a proposal of advertising segments from a plurality of available advertising segments offered by an owner of a media presentation containing the advertising segments. A plurality of representations of available advertising segments are stored, and actual and/or speculative presentation characteristics are associated to each of the plurality of representations. A proposal is developed comprising a subset of the representations based on media buyer specified variables. The proposal is validated by ensuring that the speculative characteristics are satisfied upon creation of the media presentation containing segments purchased by the media buyer.

Abstract: A method of scheduling digital content presentations in a theatre by providing content items in a theatre server. A plurality of scheduling records are stored at the theatre server, where each scheduling record identifies at least one content item. The scheduling records include scheduling data associated with that particular content item, wherein the scheduling data includes at least one item of information that correlates to a particular presentation criterion that must be satisfied when the content item is presented. Optionally, theatre schedule information indicates particular events, other than the digital content presentation, that will be presented in particular auditoriums and includes the scheduling information including at least one attribute of the feature presentation.

Abstract: A method of scheduling pre-show feature presentations in a theatre by providing content items in a theatre server. A plurality of advertising contract records are stored at the theater server, where each advertising contract record identifies at least one content item. The advertising contract records include scheduling data associated with that particular content item, wherein the scheduling data includes at least one item of information that correlates to a particular presentation criterion that must be satisfied when the content is presented. Theatre schedule information indicates particular feature presentations that will be presented in particular auditoriums and includes the scheduling information including at least one attribute of the feature presentation.