Abstract: An apparatus for displaying merchandise, the apparatus having a base, a pole, and a means for securing the pole in a substantially vertical orientation on the base. A sign holder is preferably attached to an upper end of the pole. A bracket member is preferably secured adjacent the upper end of the pole. The bracket member has at least one prong for supporting one or more sets of disposable receptacles for umbrellas. The means for securing is preferably an insert detachably engaged within a generally cylindrical opening of the base. The insert comprises a generally cylindrical body having a generally cylindrical opening passing through at least an upper portion thereof. A plurality of longitudinal ribs extend radially outward from the body. Outer longitudinal edges of the ribs are sized to tightly abut against the generally cylindrical opening of the base to thereby maintain the insert in a substantially vertical orientation relative to the base.