Abstract: Telephone cord apparatus providing a wall mounted device from which a telephone cord may be extended and/or retracted. The cord is mounted on a reel which is engaged by a spring, biasing the reel toward a retracted position. A catch and release mechanism maintains the cord in an extended position until retraction is desired. The catch and release mechanism is manually engageable from the mounting plate to release the reel, allowing the spring to automatically retract and wind the cord upon the reel and into the housing.