Abstract: An apparatus and method for identifying, tagging, releasing and memorializing a specific fish with mass dissemination of information concerning said specific fish by producing a graphic image of the live fish on a sheet of material, such as cloth or fabric at the time of catch and obtaining factual data regarding the specific catch. The image and data are transferred to a medium such as a t-shirt for display for mass dissemination. A tag is placed on the fish with a telephone number to call if the fish is caught a second time. An apparatus according to the present invention may also comprise a kit including a suitable tag having information contained thereon for instructing a subsequent angler or other person capturing the fish to report details of the catch to a specific location, and further including a quantity of non-toxic colored liquid, an applicator for applying the liquid to one side of the actual live fish, and a sheet of material for receiving a graphic image of the live fish.