Abstract: Provided are a system and method for modifying textual web content of a web page by adding supplemental textual web content from another web page. In one example, the method includes analyzing a body of digital text content from a web page and determining at least one keyword included within the body of the digital text content, matching the at least one keyword with supplemental web content from another web page previously auto-detected by the web server, modifying the body of digital text content by embedding supplemental digital text content from the supplemental web content within the body of the digital text content, and transmitting the supplemental digital text content to a computing device providing the web page.