Abstract: An apparatus for supplying web material to an image creation and cutting device, taking up processed material from the device, and physically supporting the device. In some embodiments, the apparatus includes a plurality of upright support structures, adjacent ones defining troughs therebetween. The apparatus can further have the image creation and cutting device pivotably mounted thereupon. Servomotors selectively drive the rolls such that a loop of predetermined length is maintained between each roll and the image creation and cutting device, while the image creation and cutting device processes the web material.