Abstract: Disclosed is a computer implemented system and method for the automated selection and overlay of graphical advertisements into a video signal. A broadcaster is prompted to confirm an automated selection of suitable graphical advertisements having demographic profiles that match to some extent the demographics of the broadcaster's intended audience. An advertising server receives the broadcaster's confirmation of graphical advertisements that may be overlaid on the broadcaster's intended video program, and forwards those selected graphical advertisements to a video processor, which in turn overlays one or more of the selected graphical advertisements in authorized insertion windows in the broadcaster's video program and forwards the combined video signal/overlaid graphical advertisement through traditional program distribution channels (e.g., cable television, satellite television, and the like).

Abstract: Disclosed is a system and method of combining traditional programming caption data with advertising caption data in a single closed caption data stream. Advertising caption data is received from a data warehouse. When such advertising caption data is encoded into the closed caption data stream, it must temporally displace the traditional programming caption data that would otherwise be displayed. Thus, such programming caption data is buffered during display of the advertising caption data, and then is played out in an intelligent yet accelerated manner to maintain readability and recover the time lost during the sponsorship event.