Abstract: A retail display case for retail items such as a doll packaged in a center tubular section with end caps that may be removed from a center tubular section and assembled to form various accessories including a storage case. In addition one or more of the end caps may be used to provide a display stand for the doll. The retail display packaging includes the set of top and bottom end caps, and further includes the center tubular section made from clear plastic or the like. Internal components such as foam pieces or a set of molded plastic sections may be used with molded components for storage and subsequent use from the storage case. The display case is thus convertible from its original retail housing purpose into a storage case or use by the consumer for novel use as an alternative to discarding the packaging. Accordingly, the center section is provided as being disposable.