Patents by Inventor Joseph G. Wilson
Joseph G. Wilson has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).
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Patent number: 11587114Abstract: Methods and apparatus for delivering content to an audience member via one or more mediums based on an audience member profile are disclosed. Profile data for audience members may be initially collected from an offline source, such as a registration or subscription database. The profile data may be stored in a dedicated database. The initial profile data may be supplemented periodically with data reflecting online activity by the audience member. The combined offline and online profile data may be used to group the audience members into segments. Audience member segments may be used to identify audience members who are targeted to receive like content. An audience member's inclusion in a segment may be indicated by storing a segment-targeting cookie on the audience member computer. Content may be delivered to the audience member based on identification of the segment in the segment-targeting cookie.Type: GrantFiled: November 12, 2021Date of Patent: February 21, 2023Assignee: Yahoo Ad Tech LLCInventor: Joseph G. Wilson
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Publication number: 20220067782Abstract: Methods and apparatus for delivering content to an audience member via one or more mediums based on an audience member profile are disclosed. Profile data for audience members may be initially collected from an offline source, such as a registration or subscription database. The profile data may be stored in a dedicated database. The initial profile data may be supplemented periodically with data reflecting online activity by the audience member. The combined offline and online profile data may be used to group the audience members into segments. Audience member segments may be used to identify audience members who are targeted to receive like content. An audience member's inclusion in a segment may be indicated by storing a segment-targeting cookie on the audience member computer. Content may be delivered to the audience member based on identification of the segment in the segment-targeting cookie.Type: ApplicationFiled: November 12, 2021Publication date: March 3, 2022Inventor: Joseph G. WILSON
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Patent number: 11200596Abstract: Methods and apparatus for delivering content to an audience member via one or more mediums based on an audience member profile are disclosed. Profile data for audience members may be initially collected from an offline source, such as a registration or subscription database. The profile data may be stored in a dedicated database. The initial profile data may be supplemented periodically with data reflecting online activity by the audience member. The combined offline and online profile data may be used to group the audience members into segments. Audience member segments may be used to identify audience members who are targeted to receive like content. An audience member's inclusion in a segment may be indicated by storing a segment-targeting cookie on the audience member computer. Content may be delivered to the audience member based on identification of the segment in the segment-targeting cookie.Type: GrantFiled: December 30, 2019Date of Patent: December 14, 2021Assignee: Verizon Media Inc.Inventor: Joseph G. Wilson
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Patent number: 10991003Abstract: Performance based delivery of content to an audience member. A network of audience member information collection domains provide information about audience members. A profiled audience member may belong to a network segment. Delivery of an advertisement to the profiled audience member is accommodated based upon membership in the network segment and performance criteria. The performance criteria may be configured to benefit a publisher, such as by maximizing revenue. Allocating revenue based upon the collection of data used to target audience members is also provided.Type: GrantFiled: January 18, 2019Date of Patent: April 27, 2021Assignee: Verizon Media Inc.Inventors: Gil Beyda, Krishna Balasubramanian, Donald J. Locker, Kevin M. McDonald, Joseph G. Wilson, David R. Morgan, Alison P. Lowery
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Patent number: 10846709Abstract: Universal synchronization of profiles of audience members targeted for the delivery of content. A unique global identifier may be assigned to and used to manage a profiled audience member. This identifier may also be associated to an authoritative identifier and cookie information used in connection with the collection of profile data. An authoritative identifier may be received in connection with activity, and might not be accompanied by a global identifier. The authoritative identifier may then be used to identify the global identifier, which in turn may be used to identify the cookie related information of record for the profiled audience member. Comparing the cookie related information to previously retained cookie information may be used to determine that the cookie information for a particular, profiled audience member has changed, so that it can be restored.Type: GrantFiled: October 4, 2018Date of Patent: November 24, 2020Assignee: Verizon Media Inc.Inventors: Joseph G. Wilson, Gil Beyda
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Publication number: 20200134664Abstract: Methods and apparatus for delivering content to an audience member via one or more mediums based on an audience member profile are disclosed. Profile data for audience members may be initially collected from an offline source, such as a registration or subscription database. The profile data may be stored in a dedicated database. The initial profile data may be supplemented periodically with data reflecting online activity by the audience member. The combined offline and online profile data may be used to group the audience members into segments. Audience member segments may be used to identify audience members who are targeted to receive like content. An audience member's inclusion in a segment may be indicated by storing a segment-targeting cookie on the audience member computer. Content may be delivered to the audience member based on identification of the segment in the segment-targeting cookie.Type: ApplicationFiled: December 30, 2019Publication date: April 30, 2020Inventor: Joseph G. WILSON
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Patent number: 10552865Abstract: Methods and apparatus for delivering content to an audience member via one or more mediums based on an audience member profile are disclosed. Profile data for audience members may be initially collected from an offline source, such as a registration or subscription database. The profile data may be stored in a dedicated database. The initial profile data may be supplemented periodically with data reflecting online activity by the audience member. The combined offline and online profile data may be used to group the audience members into segments. Audience member segments may be used to identify audience members who are targeted to receive like content. An audience member's inclusion in a segment may be indicated by storing a segment-targeting cookie on the audience member computer. Content may be delivered to the audience member based on identification of the segment in the segment-targeting cookie.Type: GrantFiled: September 15, 2010Date of Patent: February 4, 2020Assignee: Oath (Americas) Inc.Inventor: Joseph G. Wilson
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Publication number: 20190220891Abstract: Performance based delivery of content to an audience member. A network of audience member information collection domains provide information about audience members. A profiled audience member may belong to a network segment. Delivery of an advertisement to the profiled audience member is accommodated based upon membership in the network segment and performance criteria. The performance criteria may be configured to benefit a publisher, such as by maximizing revenue. Allocating revenue based upon the collection of data used to target audience members is also provided.Type: ApplicationFiled: January 18, 2019Publication date: July 18, 2019Inventors: Gil BEYDA, Krishna BALASUBRAMANIAN, Donald J. LOCKER, Kevin M. McDONALD, Joseph G. WILSON, David R. MORGAN, Alison P. LOWERY
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Publication number: 20190108531Abstract: Universal synchronization of profiles of audience members targeted for the delivery of content. A unique global identifier may be assigned to and used to manage a profiled audience member. This identifier may also be associated to an authoritative identifier and cookie information used in connection with the collection of profile data. An authoritative identifier may be received in connection with activity, and might not be accompanied by a global identifier. The authoritative identifier may then be used to identify the global identifier, which in turn may be used to identify the cookie related information of record for the profiled audience member. Comparing the cookie related information to previously retained cookie information may be used to determine that the cookie information for a particular, profiled audience member has changed, so that it can be restored.Type: ApplicationFiled: October 4, 2018Publication date: April 11, 2019Inventors: Joseph G. Wilson, Gil Beyda
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Patent number: 10229430Abstract: Performance based delivery of content to an audience member. A network of audience member information collection domains provide information about audience members. A profiled audience member may belong to a network segment. Delivery of an advertisement to the profiled audience member is accommodated based upon membership in the network segment and performance criteria. The performance criteria may be configured to benefit a publisher, such as by maximizing revenue. Allocating revenue based upon the collection of data used to target audience members is also provided.Type: GrantFiled: July 18, 2014Date of Patent: March 12, 2019Assignee: Oath (Americas) Inc.Inventors: Gil Beyda, Krishna Balasubramanian, Donald J. Locker, Kevin M. McDonald, Joseph G. Wilson, David R. Morgan, Alison P. Lowery
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Patent number: 10134047Abstract: Universal synchronization of profiles of audience members targeted for the delivery of content. A unique global identifier may be assigned to and used to manage a profiled audience member. This identifier may also be associated to an authoritative identifier and cookie information used in connection with the collection of profile data. An authoritative identifier may be received in connection with activity, and might not be accompanied by a global identifier. The authoritative identifier may then be used to identify the global identifier, which in turn may be used to identify the cookie related information of record for the profiled audience member. Comparing the cookie related information to previously retained cookie information may be used to determine that the cookie information for a particular, profiled audience member has changed, so that it can be restored.Type: GrantFiled: July 15, 2015Date of Patent: November 20, 2018Assignee: Oath (Americas) Inc.Inventors: Joseph G. Wilson, Gil Beyda
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Patent number: 9928522Abstract: Performance based delivery of content to an audience member. A network of audience member information collection domains provide information about audience members. A profiled audience member may belong to a network segment. Delivery of an advertisement to the profiled audience member is accommodated based upon membership in the network segment and performance criteria. The performance criteria may be configured to benefit a publisher, such as by maximizing revenue. Allocating revenue based upon the collection of data used to target audience members is also provided.Type: GrantFiled: December 17, 2004Date of Patent: March 27, 2018Assignee: Oath (Americas) Inc.Inventors: Gil Beyda, Krishna Balasubramanian, Donald J. Locker, Kevin M. McDonald, Joseph G. Wilson, David R. Morgan, Alison P. Lowry
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Patent number: 9691079Abstract: Delivery of content such as advertisements to audience members. Profile data is collected regarding audience members to whom advertisements may be delivered, such that a given audience member has an established profile data. Upon receiving a request to serve an advertisement to an audience member, a recognition that the target of the request is the given audience member is made. Then it is determined that a particular advertisement should be served to the given audience member. The determination includes recognition of the given audience member and corresponding selection advertisements optimized for the recognized audience member. A configurable delivery decision making mode allows pre-optimized as well as delivery time factoring for determining advertisements. Performance criteria and revenue allocation based upon data provider participation are also provided.Type: GrantFiled: July 15, 2015Date of Patent: June 27, 2017Assignee: Advertising.com LLCInventors: Gil Beyda, Joseph G. Wilson
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Patent number: 9313279Abstract: Methods and systems for preserving user attribute data by way of managing and synchronizing redundant storage locations.Type: GrantFiled: February 20, 2014Date of Patent: April 12, 2016Assignee: Mercury Kingdom Assets LimitedInventor: Joseph G. Wilson
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Publication number: 20160027038Abstract: Delivery of content such as advertisements to audience members. Profile data is collected regarding audience members to whom advertisements may be delivered, such that a given audience member has an established profile data. Upon receiving a request to serve an advertisement to an audience member, a recognition that the target of the request is the given audience member is made. Then it is determined that a particular advertisement should be served to the given audience member. The determination includes recognition of the given audience member and corresponding selection advertisements optimized for the recognized audience member. A configurable delivery decision making mode allows pre-optimized as well as delivery time factoring for determining advertisements. Performance criteria and revenue allocation based upon data provider participation are also provided.Type: ApplicationFiled: July 15, 2015Publication date: January 28, 2016Inventors: Gil BEYDA, Joseph G. WILSON
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Publication number: 20150317693Abstract: Universal synchronization of profiles of audience members targeted for the delivery of content. A unique global identifier may be assigned to and used to manage a profiled audience member. This identifier may also be associated to an authoritative identifier and cookie information used in connection with the collection of profile data. An authoritative identifier may be received in connection with activity, and might not be accompanied by a global identifier. The authoritative identifier may then be used to identify the global identifier, which in turn may be used to identify the cookie related information of record for the profiled audience member. Comparing the cookie related information to previously retained cookie information may be used to determine that the cookie information for a particular, profiled audience member has changed, so that it can be restored.Type: ApplicationFiled: July 15, 2015Publication date: November 5, 2015Inventors: Joseph G. WILSON, Gil BEYDA
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Patent number: 9117217Abstract: Universal synchronization of profiles of audience members targeted for the delivery of content. A unique global identifier may be assigned to and used to manage a profiled audience member. This identifier may also be associated to an authoritative identifier and cookie information used in connection with the collection of profile data. An authoritative identifier may be received in connection with activity, and might not be accompanied by a global identifier. The authoritative identifier may then be used to identify the global identifier, which in turn may be used to identify the cookie related information of record for the profiled audience member. Comparing the cookie related information to previously retained cookie information may be used to determine that the cookie information for a particular, profiled audience member has changed, so that it can be restored.Type: GrantFiled: December 17, 2004Date of Patent: August 25, 2015Assignee: Advertising.com LLCInventors: Joseph G. Wilson, Gil J. Beyda
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Patent number: 9118812Abstract: Delivery of content such as advertisements to audience members. Profile data is collected regarding audience members to whom advertisements may be delivered, such that a given audience member has an established profile data. Upon receiving a request to serve an advertisement to an audience member, a recognition that the target of the request is the given audience member is made. Then it is determined that a particular advertisement should be served to the given audience member. The determination includes recognition of the given audience member and corresponding selection advertisements optimized for the recognized audience member. A configurable delivery decision making mode allows pre-optimized as well as delivery time factoring for determining advertisements. Performance criteria and revenue allocation based upon data provider participation are also provided.Type: GrantFiled: May 19, 2005Date of Patent: August 25, 2015Assignee: ADVERTISING.COM LLCInventors: Gil Beyda, Joseph G. Wilson
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Publication number: 20150046256Abstract: Performance based delivery of content to an audience member. A network of audience member information collection domains provide information about audience members. A profiled audience member may belong to a network segment. Delivery of an advertisement to the profiled audience member is accommodated based upon membership in the network segment and performance criteria. The performance criteria may be configured to benefit a publisher, such as by maximizing revenue. Allocating revenue based upon the collection of data used to target audience members is also provided.Type: ApplicationFiled: July 18, 2014Publication date: February 12, 2015Inventors: Gil BEYDA, Krishna BALASUBRAMANIAN, Donald J. LOCKER, Kevin M. McDonald, Joseph G. WILSON, David R. MORGAN, Alison P. LOWRY
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Publication number: 20140172963Abstract: Methods and systems for preserving user attribute data by way of managing and synchronizing redundant storage locations.Type: ApplicationFiled: February 20, 2014Publication date: June 19, 2014Applicant: Mercury Kingdom Assets LimitedInventor: Joseph G. Wilson