Patents by Inventor Joseph Gruender

Joseph Gruender has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Method and system for creating, serving and tracking advertisements
    Patent number: 8000999
    Abstract: A method and system for providing an ad is disclosed. The method of one embodiment comprises combining an ad input file with a conduit file to create an integrated ad file, wherein the ad input file identifies at least the content of the ad and the conduit file identifies at least the tracking data for the ad. The integrated ad file may then be served. According to a further embodiment, the method further includes effectuating a modification to the ad content by updating the ad input file, recombining the modified ad input file with the conduit file to create a modified integrate ad file and serving the modified integrated ad file.
    Type: Grant
    Filed: October 28, 2003
    Date of Patent: August 16, 2011
    Assignee: Yahoo! Inc.
    Inventors: Lawrence Morrisroe, Joseph Gruender, Edward Bell
  • Method and system for creating, serving and tracking advertisements
    Publication number: 20040117259
    Abstract: A method and system for providing an ad is disclosed. The method of one embodiment comprises combining an ad input file with a conduit file to create an integrated ad file, wherein the ad input file identifies at least the content of the ad and the conduit file identifies at least the tracking data for the ad. The integrated ad file may then be served. According to a further embodiment, the method further includes effectuating a modification to the ad content by updating the ad input file, recombining the modified ad input file with the conduit file to create a modified integrate ad file and serving the modified integrated ad file.
    Type: Application
    Filed: October 28, 2003
    Publication date: June 17, 2004
    Inventors: Lawrence Morrisroe, Joseph Gruender, Edward Bell