Abstract: A computer system is used to minimize the time between when information about a lead, i.e., a potential buyer, is first received and when that lead is first contacted by a sales agent. A form of competition is used to allow one sales agent, from among many sales agents, to be enabled to be the first to contact a lead based on how quickly that sales agent responds to a notification that the lead is available. The system can allow the sales agent to first claim a lead, then contact the lead; or, the system can put the first sales agent to respond in contact with the lead.